Client
Socredo
Year
2017
Deliverable
Advertisement Film
Role
Writing, Direction and Animation
A decision to open up — to give Polynesians a tool to pay the world from here.
In 2017, the Socredo launched its first international payment card outside the Visa network. For a Polynesian bank historically turned toward its fenua, it was a turning point.
The Socredo trusted us with the launch film.
We took the bet of handling the whole thing as hologram.
No live footage, no travel sequences with suitcases and planes, no card handed over to an exotic shopkeeper. Something more abstract, more revolutionary.
The orbit
At the center, a planet. Orbiting around it, a chip — like a satellite passing over the possible destinations. Tokyo, Paris, New York, Sydney scroll past below, marked one by one as the chip passes over them.
And then the orbit closes in. The chip slows, freezes. Around it, the card forms — until it becomes the object you’ll hold in your hand tomorrow.
The image said what the bank was offering without needing to declare it. This wasn’t a card being handed to you. It was a world being opened to you.