{"id":2835,"date":"2025-01-01T22:49:08","date_gmt":"2025-01-02T08:49:08","guid":{"rendered":"https:\/\/iaoranamotion.com\/?p=2835"},"modified":"2026-06-26T09:42:06","modified_gmt":"2026-06-26T19:42:06","slug":"c-voeux-nouvelle-annee-2025-upf","status":"publish","type":"post","link":"https:\/\/iaoranamotion.com\/fr\/c-voeux-nouvelle-annee-2025-upf\/","title":{"rendered":"UPF \u2013 V\u0153ux 2025"},"content":{"rendered":"
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Client<\/p>\n

Universit\u00e9 de Polyn\u00e9sie fran\u00e7aise<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Ann\u00e9e<\/p>\n

2025<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Livrable<\/p>\n

Custom greeting card and its Animated short film<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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R\u00f4le<\/p>\n

Greeting card creation, Direction and Animation of its Animated short film.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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\nThe University of French Polynesia had 25 years to celebrate. 25 years of shared knowledge, in a territory where each island rests on its own cultural libraries.\n<\/p><\/blockquote>\n

For their 2025 New Year\u2019s wishes, we made them a card that opens like a manuscript. Black background, like the ones read by candlelight, gilded borders, antique typography. And a contemporary tiki at the center \u2014 to gather past and present into a single figure.<\/p>\n

Five values, three languages<\/h2>\n

For the video, we carried the UPF\u2019s five commitments \u2014 culture, evolution, student support, internationalization, research<\/em> \u2014 in three languages.<\/p>\n

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The culture<\/em> value became:<\/p>\n

Une \u00e2me polyn\u00e9sienne ancr\u00e9e et vivante<\/p>\n

\u2018Ia vai ora noa te vaerua m\u0101\u2019ohi<\/p>\n

A grounded and living Polynesian soul.<\/p>\n<\/blockquote>\n

And so on for the other four. A Pacific university doesn\u2019t have to choose between its languages.<\/p>\n

The music of the video<\/h2>\n

The score is by our good brother from ThirdFish Music. Go have a look and an ear at https:\/\/www.thirdfishmusic.com\/<\/a><\/p>\n

The detail that changed the brief<\/h2>\n

And then there\u2019s the detail we slipped in without making too much of it. Part of the card detaches. It becomes a bookmark.<\/strong><\/p>\n

That\u2019s when the brief became something else.<\/p>\n

Print is the most demanding medium. What we make in digital can be corrected. Paper, by contrast, is final. What you print will stay exactly as it is \u2014 set on a desk, slipped into a bag, forgotten inside a book.<\/p>\n

So we figured that instead of a typical greeting card that ends up in the trash come January, we\u2019d make one that travels. One that fits between the pages of a book you love. One that reappears by surprise, six months later, in the middle of a chapter.<\/strong><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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