{"id":2809,"date":"2016-12-21T19:38:24","date_gmt":"2016-12-22T05:38:24","guid":{"rendered":"https:\/\/iaoranamotion.com\/?p=2809"},"modified":"2026-06-26T00:14:51","modified_gmt":"2026-06-26T10:14:51","slug":"c-tahitian-cola-thirst","status":"publish","type":"post","link":"https:\/\/iaoranamotion.com\/fr\/c-tahitian-cola-thirst\/","title":{"rendered":"Brapac \u2013 Soif de cola tahitien"},"content":{"rendered":"
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Client<\/p>\n

Brapac<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Ann\u00e9e<\/p>\n

2016<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Livrable<\/p>\n

Film publicitaire<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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R\u00f4le<\/p>\n

\u00c9criture, r\u00e9alisation et animation<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Regardez le film<\/h3><\/span><\/span><\/a>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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\nIl existe des sensations indescriptibles.\n<\/p><\/blockquote>\n

Tout commence par un son. Ce son pr\u00e9cis pshh<\/em> \u2014 cette fraction de seconde o\u00f9 la pression s'\u00e9chappe \u2014 le corps la per\u00e7oit avant m\u00eame que le cerveau ait eu le temps de r\u00e9fl\u00e9chir.<\/p>\n

L'ambition<\/h2>\n

Avec cette publicit\u00e9, nous voulions traduire en images la sensation de fra\u00eecheur. Montrer ce qui se passe dans le corps lorsqu'on boit. Retracer le parcours de cette premi\u00e8re gorg\u00e9e froide\u00a0: sa diffusion, son excitation, et, quelque part dans le cerveau, l'\u00e9tincelle qui jaillit.<\/p>\n

Les neurosciences ont un mot pour \u00e7a : dopamine.<\/strong> Nous voulions simplement nous repr\u00e9senter l'effet incroyable que cela produisait.<\/p>\n

Le d\u00e9fi<\/h2>\n

Le d\u00e9fi cr\u00e9atif \u00e9tait aussi simple que vertigineux : Mettre en images ce que vous ressentez.<\/strong> Ce signal \u00e9lectrique qui traverse le syst\u00e8me nerveux, la cascade chimique qui d\u00e9clenche un sourire involontaire.<\/p>\n

\nNous sommes entr\u00e9s dans le corps humain comme dans un territoire inexplor\u00e9.\n<\/p><\/blockquote>\n

Au final, nous avions r\u00e9alis\u00e9 bien plus qu'une simple publicit\u00e9 pour un soda.<\/p>\n

Nous avions r\u00e9alis\u00e9 un court documentaire abstrait sur la r\u00e9ponse dopaminergique \u2014 Trente secondes au c\u0153ur du syst\u00e8me de r\u00e9compense.<\/strong><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Nous savons que vous avez cette id\u00e9e g\u00e9niale !<\/h2>\n

Parlons-en \u2192<\/a><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Tahitian Cola : une envie de fra\u00eecheur mise en sc\u00e8ne pour Brapac.<\/p>","protected":false},"author":1,"featured_media":2830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_im_fr_seo_title":"","_im_fr_seo_desc":"","footnotes":""},"categories":[155],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","category-watch"],"_links":{"self":[{"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":8,"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"predecessor-version":[{"id":3149,"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/posts\/2809\/revisions\/3149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/media\/2830"}],"wp:attachment":[{"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iaoranamotion.com\/fr\/wp-json\/wp\/v2\/tags?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}